BTL Marketing’ stands for ‘Below The Line Marketing’. This kind of marketing is the kind of marketing that targets specific groups of people with focus.This kind of marketing is best for conversions and direct response. TTL Marketing Definition. ‘TTL Marketing’ stands for ‘Through The Line Marketing

BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and give the opportunity to brands and consumers to connect on a personal level.